Once you’ve integrated your Magento ecommerce store with Google Analytics, you will have a treasure trove of data at your fingertips, and all for free. With so much sophisticated data available, it can get confusing. Which data should you focus on and what do you do with it? This article will give you some pointers on which data points are useful to track for your Magento online store.
Bounce Rate : One of the first metrics to look at is bounce rate. This statistic should be as low as possible. It indicates the percentage of visitors that leave your site after viewing only one page. Ideally you’d like to have a customer visit your Gold Coast ecommerce store, then stay to click around and of course, make a purchase. A high bounce rate indicates there’s something about your site that doesn’t compel them to stay. The trick is figuring out what that could be and fixing it. Maybe you don’t have enough information about your products, or it lacks some feature that customers have come to expect. The only way you’ll know is to try something different and see if your bounce rate goes down.
New vs Returning Visitors : Another insightful data set is New vs Returning Visitors. This shows how many visitors to your sight are new, and how many are return visitors. If there is a high percentage of returning visitors, but you are not getting conversions, then something is missing. Again, what’s missing will take some detective work and some testing to see if you can get your conversion rate up. The amount of new visitors your site is getting is an indication of how well your marketing efforts are working in drawing visitors to your store.
Channels : Another useful way to measure marketing efforts is by looking at the Channels data. Channels is divided into Organic Search, Referral, Direct, Social, Email, (Other), and Paid Search. By comparing data in each of these sections you can see where your marketing efforts are paying off the most, and where they need some help. Channels gives you a great way to see how your visitors are finding you. Your Gold Coast ecommerce developer will be able to walk you through any questions you have about this section.
Conversions : And finally, there is Conversions. This is your most important data set in that it shows how much money you’re making, who is buying, and what products are performing or underperforming. The Overview section under the Ecommerce section shows information worth checking on a daily basis, such as Ecommerce Conversion Rate, number of Transactions, Revenue, Average Order Value, Unique Purchases, and Quantity. Checking these statistics regularly will give insight as to where to make adjustments in your Magento ecommerce store.
If you would like some help in any aspect of your Magento online store, contact Alinga Ecommerce, a Brisbane agency specialising in Magento ecommerce.
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